During my time with Superbolt, I wrote digital and e-commerce copy across a variety of D2C brands, adapting voice and tone to align with each client’s identity. From sustainable fashion and clean beauty to parenting and luxury skincare, these projects reflect my ability to balance strategy with storytelling and make brand values resonate through language.
Copywriting
Spotlight: Stripes Beauty
As part of Superbolt’s team for Stripes Beauty’s launch, I helped develop copy that introduced the brand’s science-backed approach to menopausal care with clarity, empathy, and confidence. My work emphasized normalizing conversations around hormonal health while highlighting Stripes’ balance of credibility and warmth. Collaborating on 13 launch ads in a tight 1.5-week turnaround, I researched, wrote, and presented concepts to the Stripes media team—with this being the top-performing ad of the launch that continues to run months later.
Spotlight: MATE the Label
For MATE the Label, I crafted copy that reflected the brand’s commitment to sustainability, transparency, and comfort. From product descriptions to social ads, I translated MATE’s clean, minimal aesthetic into language that felt as natural and intentional as the products themselves. I presented over 50 ad concepts, with click-through rates often exceeding 2% and top-performing pieces driving up to 45 purchases—bringing MATE’s clean, intentional aesthetic to life through concise, purpose-driven language.
